Search Engine Marketing

On-Page Optimization by WebSoCal, Inc.

On-page Optimization Techniques

On-page Optimization doesn’t have to be tedious or complicated. It’s science and art combined…

Google Display Network

What is Google Display Network?

Google Ads is split into two networks, the Search Network?and the?Display Network. When advertising on the Search?Network, businesses place text ads in the search engine results. On the?Display Network, businesses instead place?display?ads on a huge network?of sites across the internet.

What is Google Ads remarketing?

Remarketing?is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.

How much does Google Remarketing cost?

The price tag for remarketing is much lower than a standard pay per click search campaign. While a Google PPC search ad could have an average cost per click of $2-$3, a remarketing ad has an average cost of?$0.25-$0.60.

How does remarketing works?

Ad retargeting is a powerful form of Google advertising, allowing advertisers to target and?remarket?to specific audiences who have visited their site. Get your existing AdWords account evaluated with the AdWords Performance Grader. Create high-performing PPC campaigns with WebSoCal team.

What is the difference between remarketing and retargeting?

The biggest difference between?retargeting and remarketing?is the strategy that’s used to reach potential customers who have left your website without making a purchase. While?retargeting?typically relies on cookies dropping ads, as described in the explanation above,?remarketing?usually uses email.

What is retargeting in marketing?

Behavioral?retargeting?(also known as behavioral remarketing, or simply,?retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.

The Importance of Ranking First in Google

Beyond visibility, ranking high on Google’s first page could mean the difference between a few customers and a cavalcade of buyers.

California Website Design Professionals

Your website is your most important brand ambassador. But even with engaging and informative content, if no one sees it, it can’t do its job. WebSoCal can help your voice to be heard over the crowd.

What is Search Console in Google Analytics

The Search Console reports in Analytics provide information about the performance of your organic-search traffic.